It is mainly driven by a keyboard and also has guitar, piano, synthesizer, snare drum and bass instrumentation. The song is built on undulating electro rhythms and a thumping beat its groove fits into hip hop phrasing. "Sweet Dreams" is an electropop song that incorporates elements of rock and old-school funk music. Problems playing this file? See media help. Sasha Fierce as it allowed Knowles to portray her alter ego Sasha Fierce, whom Knowles described as her "fun, more sensual, more aggressive, more outspoken and more glamorous side". "Sweet Dreams" appears on the Sasha Fierce disc of I Am. Love then recorded Knowles' vocals the recording session lasted for an hour. Jim Caruana assisted in recording the music. Knowles and Love worked on the vocal arrangements Knowles appreciated Love's background vocals in the hook and retained them. Knowles, Wayne Wilkins and Jim Jonsin did some additional writing and produced the song alongside Love at the same studio. However, when she heard a demo of the song, she was impressed and wanted to record it immediately. When Knowles went to the South Beat Studios in Miami Beach, Florida, she was not prepared to record and had to attend the opening concert of her husband Jay-Z's tour. Record producer Rico Love regarded writing "Sweet Dreams" with Knowles as "the experience of a lifetime". Initially titled "Beautiful Nightmare", "Sweet Dreams" became one of the first songs composed for Beyoncé Knowles' 2008 double album I Am.
2 Composition and lyrical interpretation.The song was used in a Cryster Geyser Water Japanese advertisement that featured Beyoncé. "Sweet Dreams" was recognized as one of the most performed songs of 2009 at the 27th American Society of Composers, Authors and Publishers (ASCAP) Pop Music Awards.
Beyoncé promoted the song by performing it live at the 2009 MTV Europe Music Awards and occasionally during the I Am. Critics described it as high-fashion and noted that she reprised some of the choreography from her 2008 video for " Single Ladies". The video sees Beyoncé wearing a golden robot suit designed by French fashion designer Thierry Mugler. It mainly uses a green screen and computer-generated effects, making the clip minimal and performance-based. The song's accompanying music video was directed by Adria Petty, and was filmed in Brooklyn, New York. "Sweet Dreams" was certified platinum in the United States, Australia, and New Zealand. Outside of the United States, "Sweet Dreams" topped the charts in New Zealand, and peaked within the top ten of the charts in many countries, including Australia, the Czech Republic, the Republic of Ireland, Slovakia, and the United Kingdom. "Sweet Dreams" peaked at number ten on the Billboard Hot 100. The song was nominated for the Viewers Choice Award at the 2010 BET Awards. "Sweet Dreams" gained popularity for its electro music style, which contrasts her earlier R&B, urban, and funk-tinged releases.
Some critics noted that the sliding bassline gave the song a dark quality and resembles the one used in some of Michael Jackson's songs on Thriller (1982). Music critics praised the beats, synthpop sound and Beyoncé's vocals in "Sweet Dreams". Beyoncé employs slinky vocals to sing the lyrics, which describe a romantic relationship that the female protagonist believes could be a dream. It is an electropop song whose instrumentation includes synthesizers, a keyboard, and snare drums. Columbia Records released "Sweet Dreams" as the album's sixth single, to mainstream radio and rhythmic contemporary radio playlists in the United States on June 2, 2009, and elsewhere on July 13. The song was written and produced by Beyoncé, James Scheffer, Wayne Wilkins, and Rico Love. Originally titled "Beautiful Nightmare", it leaked online in March 2008. " Sweet Dreams" is a song recorded by American singer Beyoncé from her third studio album I Am.
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